Build a business that makes better decisions
MADE FOR MOMENTUM
FROM £395
A complete strategic thinking system for growing startups and SMEs - a self-paced digital programme designed to help leaders, makers and businesses think more strategically, make better decisions and build lasting momentum.
Created by former Chief Revenue Officer Erik Stjernström and former Sales & Marketing Director Julia Andersson, who also holds an MBA with Distinction, it combines real-world commercial experience with proven strategic thinking.
GROWTH BRINGS COMPLEXITY
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As your business grows, the opportunities increase - but so do the decisions. When growth stalls, the instinct is often to create another marketing plan, sales strategy or operational roadmap.But those plans can only be as strong as the strategy they're built on. Without a clear direction for the business as a whole, every department ends up pulling in a slightly different direction. Imagine having complete clarity on where you’re going, what deserves your attention and how to move your business forward with confidence.
SET DIRECTION
Are you unsure where your business should focus next?
CUT THROUGH NOISE
Are too many priorities competing for your attention?
MAKE BETTER DECISIONS
Can important decisions feel increasingly difficult to make?
THINK BEYOND TODAY
Are you spending more time reacting than thinking strategically?
WHAT WE HEAR MOST
The challenge for most businesses isn’t finding ideas or information. It’s having a system for making better decisions.
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"It feels like we're busy every day, but I'm not sure we're moving forward."
"Everyone has an opinion about what we should do next."
"The bigger the business becomes, the more complex every decision seems to be."
"Most of my time is spent responding to what's happening today."
"We've outgrown the strategy that got us here."
BUILT THROUGH PRACTICE
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Made For Momentum wasn’t developed in isolation or built solely from theory. It has been shaped through years of working alongside founders and leadership teams, navigating complex challenges and continuously refining how better decisions are made. It brings together commercial experience, proven strategic frameworks and continuous learning into one practical system for developing better judgement. Every stage, tool and exercise exists for one reason: to help thoughtful makers make sense of complexity, move forward with confidence and build meaningful momentum.
THE FIVE STAGES OF THIS METHOD
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Strategy isn’t one decision - it’s a series of connected decisions. Made for Momentum guides you through each one with a practical five-stage method designed to build lasting clarity, confidence and momentum. This Method isn’t designed to be rushed. This is structured thinking, not content to simply consume. Allow around 15 hours of focused strategic work, ideally spread across 3 - 4 weeks and completed at your own pace.
STAGE ONE - PURPOSE
STAGE TWO - INSIGHT
STAGE THREE - VISION
STAGE FOUR - STRATEGIC CHOICES
STAGE FIVE - ALIGNMENT
ENROL WITH CONFIDENCE
We want Made for Momentum to feel like a worthwhile investment from the moment you begin. If you start the programme and decide it isn't right for you, just let us know within 14 days of purchase and we'll refund you in full.
RECEIVE A COMPLIMENTARY PREVIEW
MEET THE MAKERS
We’re Julia and Erik, founders of Makers Morrow. Together, we’ve spent more than 25 years helping businesses grow through strategy, marketing and commercial leadership. Today, we combine that experience to help makers build with greater clarity, confidence and momentum.
OUR LIVED EXPERIENCE
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25+ years in strategy, marketing and commercial leadership
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Former Sales & Marketing Director, Chief Revenue Officer & Acting Managing Director
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Built, scaled and advised businesses from early-stage ventures to established brands
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Executive MBA (Distinction)
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Experience across fashion, retail, lifestyle and founder-led businesses
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Trusted advisors to founders, leadership teams and investors
MAKING THE METHOD
Made for Momentum began with a simple realisation: learning strategy and practising strategy are not the same thing.
While completing her Executive MBA, Julia filled notebook after notebook with ideas, models and frameworks across strategy, marketing, finance, leadership and innovation. Every subject was valuable, but each was taught in isolation, while real businesses rarely work that way. She recalls saying to her husband, Erik, "I wish there was one canvas that showed how all of this fits together.”
MADE FOR MOMENTUM
(ONE USER PER LICENSE - CONTACT US FOR TEAM ACCOUNTS)
ENROL WITH CONFIDENCE
We want Made for Momentum to feel like a worthwhile investment from the moment you begin. If you start the programme and decide it isn't right for you, just let us know within 14 days of purchase and we'll refund you in full.
THE METHOD
£395 / $545
Work through the digital programme at your own pace. Made for Momentum was built to help you think more strategically, decide with confidence and build lasting momentum in your business, through practical frameworks, guided exercises and proven thinking tools.
ENROL IN £ GBP ENROL IN $ USDTHE METHOD: GUIDED START
£595 / $795
Ideal if you’d like some expert guidance before working through the programme independently. You’ll begin with a 60-minute one-to-one session where we introduce the method and help you think about how the five stages may apply to your situation. You can then move through the digital programme at your own pace.
ENROL IN £ GBP ENROL IN $ USDTHE METHOD: WITH THE MAKERS
£1,295 / $1,745
Work directly with Erik & Julia at key points in the programme to apply this method to your business through private strategy sessions, tailored feedback and ongoing guidance.
ENROL IN £ GBP ENROL IN $ USDPrefer to work with us directly?
Made For Momentum gives you the tools and structure to develop and apply the practice yourself. Through Makers Advisory, we work alongside you - bringing our experience and perspective to the specific challenges, opportunities and decisions facing your business.
From strategic workshops and focused projects to ongoing advisory partnerships, every engagement is shaped around where you need us most.
DISCOVER MAKERS ADVISORY
UNDERSTAND
Build a clear understanding of the principles behind every stage through practical examples, proven frameworks and strategic context.
APPLY
Follow Made for Momentum step by step with structured guidance that turns theory into meaningful action.
BUILD
Use guided workbooks, exercises and templates to apply every lesson directly to your own business.
GROW
Return whenever you need to revisit the programme, sharpen your thinking or navigate your next stage of growth.
TRUSTED BY MAKERS
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Isabella Bowie
FOUNDER / IZIE
"Working with Erik and Julia, and going through their method, has been the best 360° brand support. As a solo founder, it's so easy to get stuck in the weeds of the day-to-day. Their method helps you step back, reconnect with why you started, and bring clarity to your vision. It gives you a framework to make decisions with confidence and execute your ideas in the most cohesive and strategic way. It's been invaluable in helping me build a stronger, more focused brand."
Amelia Penfold
FOUNDER / AP Communications
"The strategy session gave us the clarity we really needed. Makers Morrow helped us see our business from a different perspective and articulate what genuinely sets us apart. We came away with a stronger proposition and the confidence to communicate it."
FROM THE MAKERS
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